Iveco TCO
How do you turn a dense set of engineering formulas into two decision tools anyone can use? By designing the complexity out of the experience, one step at a time.
Client
IVECO
Role
UX Designer
Year
Client
IVECO
Role
UX Designer
Year
2024
Iveco TCO
How do you turn a dense set of engineering formulas into two decision tools anyone can use? By designing the complexity out of the experience, one step at a time.
Process
01
Brief & Logic Mapping
Understanding the TCO formulas, vehicle variants and mission parameters from the ground up.
02
Information Architecture
Structuring the calculation flow into a guided, sequential interface, with no assumptions required from the user.
03
Interface Design
Designing every step in Figma: input fields, decision points, output screens, across both vehicle variants.
04
Prototype & Handoff
Delivering a fully functional prototype to the development team, ready for implementation.
Brief
Making complexity usable
IVECO needed two digital tools to help customers calculate the total cost of ownership of their vehicles: one for the S-Way (CNG and LNG variants), one for the S-eWay (electric). Each tool had to handle a different set of technical and financial parameters across varying mission profiles. The challenge was to make both accessible to users with no engineering background.
Approach
Step by step, no assumptions
Working within a cross-functional team, I mapped the full calculation logic into a linear, guided flow. Every design decision served one goal: to reduce cognitive load at each step so the user reaches an accurate result without needing to understand the formulas behind it. The entire design process ran in Figma.
Outcome
Two tools, one consistent approach
Delivered two complete UX designs in Figma built on a shared modular component system. The first tool covers the S-Way gas range, comparing CNG, LNG, and Diesel side by side. The second covers the S-eWay electric. Both translate complex operator criteria into a precise multi-step flow, designed for clean developer handoff without simplifying the underlying logic.
Screens
14
7 pages per calculator, 2 tools
Components
15
Modular UI shared across both tools
Configs
4
CNG · LNG · Diesel · Electric
Years
2024-25
Delivered in two phases
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