Iveco TCO

How do you turn a dense set of engineering formulas into two decision tools anyone can use? By designing the complexity out of the experience, one step at a time.

Client

IVECO

Role

UX Designer

Year

2024

Process

1 / 4

Brief & Logic Mapping

Understanding the TCO formulas, vehicle variants and mission parameters from the ground up.

Information Architecture

Structuring the calculation flow into a guided, sequential interface, with no assumptions required from the user.

Interface Design

Designing every step in Figma: input fields, decision points, output screens, across both vehicle variants.

Prototype & Handoff

Delivering a fully functional prototype to the development team, ready for implementation.

Brief

Making complexity usable

IVECO needed two digital tools to help customers calculate the total cost of ownership of their vehicles: one for the S-Way (CNG and LNG variants), one for the S-eWay (electric). Each tool had to handle a different set of technical and financial parameters across varying mission profiles. The challenge was to make both accessible to users with no engineering background.

Approach

Step by step, no assumptions

Working alongside a developer and an art director, I mapped the full calculation logic into a linear, guided flow. Every design decision served one goal: reduce cognitive load at each step so the user reaches an accurate result without needing to understand the formulas behind it. The entire design process ran in Figma.

Outcome

Two tools, one consistent approach

Delivered two complete UX designs in Figma: a multi-step interface for the S-Way (CNG/LNG) and a separate one for the S-eWay (electric), each tailored to its own parameter set and mission logic. Both guide the user through every input and output a clear TCO result and payback timeline, ready for handoff and implementation.

Altform

altform.com

Roma

Roma Stupor Mundi