Altform, formerly Prima Additive, launched with a new identity and a clear ambition. The project was about building a digital presence strong enough to open with a visual statement and deep enough to serve a technical audience. Both, at once.
altform.comClient
Altform
Role
UX/UI Designer
Year
Client
Altform
Role
UX/UI Designer
Year
2025
Altform, formerly Prima Additive, launched with a new identity and a clear ambition. The project was about building a digital presence strong enough to open with a visual statement and deep enough to serve a technical audience. Both, at once.
altform.comProcess
01
Mapping the full scope of Altform's content: product lines, technical processes, industry applications. Defining an information structure that could scale with the company's growth.
02
Designing an architecture that balances top-of-funnel appeal with deep content discoverability. The site serves both first-time visitors and technical buyers who need detailed specifications.
03
Translating Altform's new visual identity into a coherent digital language, from the aesthetic-first homepage sections to the data-dense product and process pages.
04
Building a dual-register UI: editorial and visual for the surface layers, structured and data-driven for the depth. Product sheets, process documentation, technical specs.
Brief
Prima Additive became Altform: a rebranding that went beyond a name change. With a new visual identity and a sharper positioning in the advanced laser and additive manufacturing market, the company needed a digital presence to match. The platform also had to function as an inbound marketing asset: a structured resource for technical buyers, industry partners, and institutions.
Approach
The core design challenge was the tension between depth and aesthetics. The homepage needed to be visually compelling: immediate, authoritative, recognizable. But below the surface, the site holds a dense network of product pages, process documentation, and technical specifications. The solution was a two-register system: editorial layouts for high-impact sections, structured data-sheet layouts for technical depth, both rooted in the same visual language.
Outcome
Delivered a fully redesigned website applying Altform's new brand identity across every layer of the digital experience, from the visual-first homepage to the structured product and technology pages. The architecture was designed for inbound marketing: clear content hierarchy, a navigable technical depth, and a user journey that guides buyers from first impression to detailed specification.
Screens
75
25 pages across 3 breakpoints
Components
30+
Reusable UI components, variants excluded
Timeline
2 mo
Design, video, and visual assets
Year
2025
Delivered
Case IH
Case IH Europe - Editorial Plan
IVECO
TCO