Eurorepar CASHBACK Tires
An annual advertising campaign for the Eurorepar Reliance tire range. Three concept proposals, tight multi-brand constraints, masters distributed across European markets.
Client
Stellantis
Role
Art Director
Year
Client
Stellantis
Role
Art Director
Year
2026
Eurorepar CASHBACK Tires
An annual advertising campaign for the Eurorepar Reliance tire range. Three concept proposals, tight multi-brand constraints, masters distributed across European markets.
Process
01
Brief Analysis & Constraints Mapping
Dissecting the campaign parameters: dual-product requirement (summer and all-season tires), multi-brand distribution across the Stellantis network, and the multilingual constraints that would govern every creative decision.
02
Concept Development
Three distinct creative directions, each coherent with the Eurorepar visual identity but visually independent. Every proposal had to carry both product lines and remain adaptable to the individual brand aesthetics across the Stellantis portfolio.
03
Adaptation & Legibility Testing
Testing the winning concept against the full constraint set: brand compliance, dual-product visibility, and typographic legibility across European language variants. Layouts were calibrated to absorb text expansion without losing structure or visual clarity.
04
Master Production & Distribution
Building the complete set of masters across 5 asset families: CRM, digital displays, POS, social media, and website. Each was designed for local adaptation and distributed to European markets for rollout.
Brief
One campaign, every market
Eurorepar needed to raise the KPIs of an annual recurring campaign for the Reliance tire range, distributed across the full Stellantis brand ecosystem: multiple brands, multiple countries, multiple platforms. The brief carried strict requirements from day one: represent the Eurorepar visual identity, feature two specific products (summer and all-season tires), stay adaptable to each brand's guidelines, and remain legible across all European languages. Building a creative system flexible enough to satisfy every constraint without losing visual impact was the core challenge.
Approach
Three directions, one consistent language
Three concept proposals, each visually distinct but all grounded in the Eurorepar brand identity. Each direction was evaluated against the full constraint set: brand compliance, dual-product visibility, adaptability across Stellantis brand guidelines, and multilingual legibility. Typography sizing and spacing were stress-tested against the longest language variants to ensure every layout held without compression. The selected concept became the foundation for the complete production run.
Outcome
A system built for scale
Delivered a campaign spanning 5 asset families (CRM, digital displays, POS, social media, website) for the Stellantis brand network. Every format was produced as a master, structured for adaptation across markets and individual brand identities, and distributed to European teams for local rollout.
Concepts
3
Creative proposals developed and presented
Masters
20
Formats produced from the selected concept
Brands
11
10 Stellantis brands + Eurorepar across the distribution network
Asset Families
5
CRM, Digital, POS, Social Media, Website
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