Case Study
Client
Case IH
Role
Art Director
Year
2024
Producing the visual language of a global agricultural brand: campaign by campaign, platform by platform, across 11 European markets.
@caseih.europeClient
Case IH
Role
Art Director
Year
Process
1 / 4
01
Receiving and interpreting each campaign brief within Case IH's brand guidelines and tone of voice. Defining the visual approach per platform and market before a single asset is produced.
02
Developing campaign proposals for Instagram, Facebook, and LinkedIn. Part of the work follows established formats; another part is about inventing new ones that expand the brand's content repertoire.
03
Producing the full visual output: feed posts, campaign assets, web banners, landing page content, all built with multi-market localization in mind from the start.
04
Adapting and delivering final assets for each of the 11 European markets, ensuring brand consistency across languages, platforms, and regional contexts.
Brief
Case IH is one of the world's leading agricultural machinery brands. The challenge of managing its European social presence is one of scale: a single creative vision that has to translate coherently across 11 localized markets, multiple platforms, and a continuous campaign cycle. Every piece of content, from an Instagram post to a LinkedIn campaign, has to feel instantly recognizable while speaking to audiences with different contexts, languages, and agricultural realities.
Approach
Working within a dedicated content team, my role covers the visual production side of the editorial and campaign pipeline. Each campaign starts from a brief: I interpret it against Case IH's brand guidelines, develop visual proposals, and carry them through to final delivery. Beyond recurring formats, a meaningful part of the work is format invention — creating new visual languages that expand the brand's content repertoire while staying inside its identity.
Outcome
Campaign assets and editorial content delivered continuously across Instagram, Facebook, and LinkedIn, produced for 11 European markets with full localization. The work spans organic feed content, promotional campaigns, web banners, and landing page assets, maintaining a consistent visual standard across every platform and territory.
FIMI
fimi.it
Altform
altform.com