Case IH Europe -
Editorial Plan
Producing the visual language of a global agricultural brand: campaign by campaign, platform by platform, across 11 European markets.
@caseih.europeCase IH Europe -
Client
Case IH
Role
Graphic Designer
Year
Client
Case IH
Role
Graphic Designer
Year
2024–ongoing
Case IH Europe — Editorial Plan
Producing the visual language of a global agricultural brand: campaign by campaign, platform by platform, across 11 European markets.
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Process
01
Brief & Strategy
Receiving and interpreting each campaign brief within Case IH's brand guidelines and tone of voice. Defining the visual approach per platform and market before a single asset is produced.
02
Visual Concept & Format
Developing campaign proposals for Instagram, Facebook, and LinkedIn. Part of the work follows established formats; another part is about inventing new ones that expand the brand's content repertoire.
03
Content Production
Producing the full visual output: feed posts, campaign assets, web banners, landing page content, all built with multi-market localization in mind from the start.
04
Localization & Delivery
Adapting and delivering final assets for each of the 11 European markets, ensuring brand consistency across languages, platforms, and regional contexts.
Brief
One brand, eleven markets
Case IH is one of the world's leading agricultural machinery brands. The challenge of managing its European social presence is one of scale: a single creative vision that has to translate coherently across 11 localized markets, multiple platforms, and a continuous campaign cycle. Every piece of content, from an Instagram post to a LinkedIn campaign, has to feel instantly recognizable while speaking to audiences with different contexts, languages, and agricultural realities.
Approach
From brief to delivery
Working within a dedicated content team, I cover the visual production side of the editorial and campaign pipeline. Each campaign starts from a brief: I interpret it against Case IH's brand guidelines, develop visual proposals, and carry them through to final delivery. Beyond recurring formats, a meaningful part of the work is format invention: creating new visual languages that expand the brand's content repertoire while staying within its identity.
Outcome
An ongoing visual presence
Campaign assets and editorial content delivered continuously across Instagram, Facebook, and LinkedIn, produced for 11 European markets with full localization. The work spans organic feed content, promotional campaigns, web banners, and landing page assets, maintaining a consistent visual standard across every platform and territory.
European markets
11
Single visual system across localized territories
Platforms
5
Instagram, Facebook, LinkedIn, YouTube, WhatsApp
Posts / month
~30
Organic editorial content, campaigns excluded
Since
2024
Ongoing collaboration
AI Workflow Design
From still
to story
For Case IH's accessories editorial across 11 European markets, I designed a generative production pipeline: Weavy for AI-assisted composition, After Effects for motion. Each product becomes an animated story asset, production-ready and consistent across every market without additional shoots.
- 01 Source & Generation — Weavy
- 02 Motion Compositing — After Effects
- 03 Story Output
01
Source & Generation
Weavy
02
Motion Compositing
After Effects
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